Data visualization
We choose the right mark for each measure — bars for comparison, lines for change, small multiples for pattern. Every axis is labelled and every scale is honest.
VistaForge is a San Francisco studio that shapes spreadsheets, research and metrics into clear charts, diagrams and presentations that persuade.
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Report and pitch decks delivered to clients across eight years of work.
Individual charts and diagrams drawn, labelled and reviewed by an editor.
From first data file to a boardroom-ready draft, for a standard engagement.
Share of clients who return for a second project within the following year.
Every project draws on the same three disciplines in different measure. We lead with the one your material needs most and keep the others in support.
We choose the right mark for each measure — bars for comparison, lines for change, small multiples for pattern. Every axis is labelled and every scale is honest.
Flows, architectures and org maps built on a shared grid and a consistent legend. The result is a system your team can extend without breaking the logic.
Decks structured as an argument, not a pile of slides. We set the pacing, the hierarchy and the typography so your point lands before the audience loses patience.
No black box. Each stage has a deliverable you sign off before the next one begins.
We read your spreadsheets, trackers and notes, flag what is missing and agree the figures that matter. You get a short memo on what the data can and cannot say.
We draft the narrative as a sequence of headlines before any pixel is placed. You approve the order of the argument while it is still cheap to change.
Charts, diagrams and layouts are produced against the approved storyboard. Two review rounds are built in so wording and emphasis land exactly right.
You receive editable source files, exports in every format you need and a short guide so your team can update the work after we are gone.
The raw file had forty columns and no verdict. We found the one comparison that mattered, gave it a headline, and let every other chart earn its place or leave the page.
We hand over more than files. The components we build are templated so the next report is faster and stays on brand.
Live charts that update from a linked sheet, with tooltips and filters ready for an internal dashboard.
Master layouts for report, pitch and dashboard formats, each with type scale and spacing locked in.
A kit of flow, architecture and process shapes on a shared grid, snapping together without rework.
One build exports to slides, print PDF and web, so a single source never falls out of sync.
Start from a proven structure and let us tailor it to your data and audience.

A long-form structure for results and outlook, with a cover, summary, chart spreads and appendix.

A fundraising sequence built as an argument, from problem to ask, with room for one hero chart per slide.

A monitoring layout with KPI tiles, trend charts and a change log, sized for a monthly review.
Three fixed packages, each with a clear deliverable. Most teams land on the middle tier.



The board understood our position in minutes, not an hour. VistaForge found the one chart that mattered and built the whole story around it — our approval came the same meeting.
Average gain in recall of the key point when audiences are tested after a redesigned deck.
Hours a team saves per monthly report once a reusable template kit is in place.
Share of decks approved in the first meeting rather than sent back for a rework.
We hand over native source files — slides, design files and linked spreadsheets — plus print-ready PDF and web exports. You own everything we build for you.
We sign an NDA before any file changes hands, store material in an access-controlled workspace and delete working copies on request after the project closes.
The Sprint package includes one review round, the Program three. Each round covers wording, emphasis and layout changes; a storyboard sign-off keeps big reworks rare.
A single deliverable runs about nine working days from clean data. A full program is three to four weeks. Rush slots exist and are priced per project.
Tell us the audience, the deadline and the data you have. We will come back with a scope and a fixed price.
Weekdays, nine to six Pacific. A designer, not a bot, reads the first message.