Visual storytelling studio

We turn raw data into reports and decks people actually read.

VistaForge is a San Francisco studio that shapes spreadsheets, research and metrics into clear charts, diagrams and presentations that persuade.

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Close-up of a layered bar chart on screen
01 Chart detail, screen proof
Printed presentation spread laid flat
02 Deck spread, 48 slides
Designer workspace with annotated layouts
03 Studio desk, in progress
Finished dashboard report on a monitor
04 Dashboard, final build
Four real deliverables, shot this quarter, no mock-ups. See the templates
By the numbers

A track record teams can check.

Decks shipped 1,280+

Report and pitch decks delivered to clients across eight years of work.

Charts built 24k

Individual charts and diagrams drawn, labelled and reviewed by an editor.

Avg. turnaround 9days

From first data file to a boardroom-ready draft, for a standard engagement.

Client retention 92%

Share of clients who return for a second project within the following year.

What we do

Three core practices, one narrative.

Every project draws on the same three disciplines in different measure. We lead with the one your material needs most and keep the others in support.

Discipline 01

Data visualization

We choose the right mark for each measure — bars for comparison, lines for change, small multiples for pattern. Every axis is labelled and every scale is honest.

Charts, scales, annotation
Discipline 02

Diagram systems

Flows, architectures and org maps built on a shared grid and a consistent legend. The result is a system your team can extend without breaking the logic.

Flows, maps, legends
Discipline 03

Presentation design

Decks structured as an argument, not a pile of slides. We set the pacing, the hierarchy and the typography so your point lands before the audience loses patience.

Structure, pacing, type
How it goes

A method you can follow start to finish.

No black box. Each stage has a deliverable you sign off before the next one begins.

  1. 01
    Week one

    Data audit

    We read your spreadsheets, trackers and notes, flag what is missing and agree the figures that matter. You get a short memo on what the data can and cannot say.

  2. 02
    Week one to two

    Storyboard

    We draft the narrative as a sequence of headlines before any pixel is placed. You approve the order of the argument while it is still cheap to change.

  3. 03
    Week two to three

    Design build

    Charts, diagrams and layouts are produced against the approved storyboard. Two review rounds are built in so wording and emphasis land exactly right.

  4. 04
    Final week

    Handoff

    You receive editable source files, exports in every format you need and a short guide so your team can update the work after we are gone.

A finished narrative report page with headline and chart
From sheet to story

A messy spreadsheet, turned into a point.

The raw file had forty columns and no verdict. We found the one comparison that mattered, gave it a headline, and let every other chart earn its place or leave the page.

  • Each chart answers one question, stated in its own headline.
  • Color is reserved for the figure that carries the argument.
  • Footnotes keep the method visible without crowding the page.
In-house tools

Chart tools and a diagram maker your team can reuse.

We hand over more than files. The components we build are templated so the next report is faster and stays on brand.

Interactive charts

Live charts that update from a linked sheet, with tooltips and filters ready for an internal dashboard.

Templated layouts

Master layouts for report, pitch and dashboard formats, each with type scale and spacing locked in.

Diagram library

A kit of flow, architecture and process shapes on a shared grid, snapping together without rework.

Export options

One build exports to slides, print PDF and web, so a single source never falls out of sync.

Engagement packages

Pick the scope that fits the deadline.

Three fixed packages, each with a clear deliverable. Most teams land on the middle tier.

Single report deliverable preview
Single piece

Sprint

$2,400 one deliverable
  • One report or deck
  • One review round
  • Source files included
Start a sprint
Most teams
Multi-deliverable program preview
Full project

Program

$7,900 per project
  • Report plus deck
  • Three review rounds
  • Reusable template kit
Book the program
Ongoing retainer preview
Ongoing

Retainer

$4,200/mo rolling monthly
  • Monthly reporting
  • Priority turnaround
  • Quarterly template refresh
Request a retainer
Client voice

The board understood our position in minutes, not an hour. VistaForge found the one chart that mattered and built the whole story around it — our approval came the same meeting.

Dana Okafor VP Finance, Meridian Health
Outcomes

What clients measure after we hand off.

Comprehension lift +41%

Average gain in recall of the key point when audiences are tested after a redesigned deck.

Time saved 6hrs

Hours a team saves per monthly report once a reusable template kit is in place.

Approval rate 87%

Share of decks approved in the first meeting rather than sent back for a rework.

Before you ask

Frequently asked questions.

We hand over native source files — slides, design files and linked spreadsheets — plus print-ready PDF and web exports. You own everything we build for you.

We sign an NDA before any file changes hands, store material in an access-controlled workspace and delete working copies on request after the project closes.

The Sprint package includes one review round, the Program three. Each round covers wording, emphasis and layout changes; a storyboard sign-off keeps big reworks rare.

A single deliverable runs about nine working days from clean data. A full program is three to four weeks. Rush slots exist and are priced per project.

Who we work with

Sectors and report types we know well.

  • Healthcare
  • Fintech
  • Nonprofit
  • SaaS
  • Logistics
  • Energy
  • Annual reports
  • Board decks
  • Investor updates
  • Impact reports
Start a project

Send a brief, or book a twenty-minute intro call.

Tell us the audience, the deadline and the data you have. We will come back with a scope and a fixed price.

Send your brief
VistaForge studio space in San Francisco
Reach a human

Talk to the studio.

Weekdays, nine to six Pacific. A designer, not a bot, reads the first message.